Why Every Small Business Needs Brand Guidelines to Grow with Clarity and Consistency

Does your small business need Branding Guidelines?

Short answer? Absolutely. Consistency isn't just professional—it's powerful.

You’re operating your own small business, and maybe you think brand guidelines are only for the big companies. The truth is, brand guidelines are a cost effective tool for small businesses who need to be agile and move quickly, and want their advertising dollars to work harder at the same time.

If you work with multiple vendors, sharing your Branding Guidelines with them is a quick and easy way to ensure your brand is consistent and professional in every single thing that you do.

Letterhead? Check. Business cards? Check. Stationery? T-shirts? Pens? Make sure everything flows together in a professional way by defining Brand Guidelines.

Brand guidelines and branding in general help create a sense of clarity and consistency for your company, which helps it grow and maintains credibility to your potential clients.

More Than a Logo

Your brand is more than just your logo, it’s the colors, typeface and overall feeling your company represents. It’s your company’s personality and it will be what sets you apart from your competitors. Let’s face it with the rise in social media platforms the competition is everywhere and you need to make your business stand out among the rest.

Rule of 7

Did you know that a person must see a logo between 5 and 7 times before it sticks in their memory? That means every time a potential client sees your branding it needs to be consistent.

It’s crucial to build that familiarity across multiple platforms. Creating branding guidelines is the best way to ensure everyone within your company presents a unified message.

Keep it Simple

Don’t over think it. Your logo should be clear, concise and simple. Avoid distracting elements. If your logo is well-designed and simple it will be easier to remember. Remember you’re creating a memory for potential clients to recall in the future.

Feeling overwhelmed? One of our experienced team members can help you create customized branding for your business. Contact a bird today to get started.