How to Use Video to Drive Business
Make A Connection.
Do you ever wonder if your small business needs video? Maybe you think that videos are for the big companies, but not for us. Or we can’t afford it. Technology is constantly changing, and you may be surprised to find out that there are many cost-effective solutions for your videography needs.
The Power of Word of Mouth
Videos help you communicate with your clients, build trust and create a personal connection. They expose your business in a good way, implementing a personal touch by way of testimonial video. A testimonial video gives your clients the opportunity to give a personal endorsement of your product. Let’s face it, most business is driven by recommendations from friends and family. Think about it, how many things have you purchased because you heard how great it worked for someone else first. A testimonial video could be the difference in sealing the deal.
Squeeze the Most Out of That Lemon
While hiring a video production company may not seem cost efficient at first. If you sit down and brainstorm all the ways in which you can use that video in the future, the price may not seem that high after all. Most videos can be repurposed and turned into many different mediums beyond just a long form video. At Three Birds Media Company we want to give you the most bang for your buck and can provide not only multiple versions of long form videos, but shorts, radio ads, blog articles, audio soundbites, quote graphic ads all from the same video shoot.
Boost Your Search Engine Optimization (SEO)
Studies estimate that over 80% of consumer internet traffic is watching videos. Shorter videos featured in Instagram Reels or on TikTok dominate the field. Everyone has a phone at their fingertips, and most are scrolling social media more times than they want to admit throughout the day. A good video could make it into the algorithm that shows up in your future customer’s feed. It’s also proven that a good video post on Facebook goes further as far as boosting engagement than a static photo alone. There are a ton of businesses competing for clients. A great video could be the difference that makes your company stand out among the rest.
Imprint a Memory
Visual storytelling is memorable. Everyone has a story to tell. How you got your start Why your company is your passion? What makes your business different than the others? A great company video or testimonial allows you to tell your story and get your message across better and more concisely than a printed advertisement alone.
Compete with the Big Dogs
A great video for your business could legitimize your small business and give it a larger business feel. Boosting your brand awareness and visibility through videos could put you on an even playing field with big dogs and help you compete in your field.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.