Boost Your Local Visibility: Why Google Business Optimization Matters (and How to Get Results)
Google performs about 9.5 million searches every minute. Did you know that 4 out of 5 are “local searches”, which means users are looking to discover new services and products near them? An example of this type of search may be “boutiques in Macon” or “brunch near me”.
That’s why Google Business Profiles are crucial for local businesses. Profiles that have been optimized are more likely to show at the top of search results and are generally considered more reputable.
Every step you take to build your listing today is an investment that will benefit your local businesses for years to come.
Here is what a typical Google Business Profile looks like:
What Impacts Where Your Listing Shows Up in Local Search Results?
Whether or not your business is claimed/verified. If you haven’t claimed your business yet, that will be your first step.
The content in your business profile. Is your listing complete and accurate? Is it optimized for what your customers are searching for?
The quantity and quality of your online reviews. You want to develop a strategy to consistently collect as many 5-star reviews as possible. Make a habit out of responding to reviews as you get them.
The quantity and quality of your photos. Google wants to offer as much information to the user as possible, so the more photos you can share of your location and your products, the better. Having 360 photos is also a plus.
Proximity is also really important for local search results. Google will show your listing to people in your vicinity.
Does Three Birds Marketing Have a Solution for Local Search?
Yes, we have many years of experience in building local profiles and hold a Google Local Business certification. We have a streamlined package that will enable you to make a one-time investment that will pay off for years to come.
Local Search Package
One-time $600 cost
What Is Included:
· Ensure your business is claimed/verified by Google
· Fully completed and optimized profile to boost appearance in search results
· Personalized strategy and tool to increase 5-star reviews
· 360 Photos to boost ranking in Google
· 15 high quality photos to boost ranking and build interest from users
· Analytics to track changes
What You Can Expect in Analytics:
· Increase in views of your business listing
· Increase in phone calls
· Increase in website visits